Since our survival and well-being depends on the food we eat, we should seriously think about giving fair prices to farmers. When we hold on tight to fresh produce, do we ever remember the farmers and the costs of their produce?
But there are a few companies who give premium prices and make sure that farmers are earning a fair living income. Traceability can play a vital role in investigating and reaching out to the stakeholders in this scenerio. CIED has to tell such a success story with one of our clients in helping them to investigate whether transparent production led to added value.
About the Company
The Dutch company is a leading coffee bean importer and pays a premium price for higher-quality organic coffee. They are on a mission to discover, develop, and deliver great traceable coffees. By working with coffee farmers, cooperatives, and exporters, they provide roasters with traceable green specialty coffees.
- 20+ years of experience
- 300+ trained farmers
- 15 warehouses globally
- 30+ skilled colleagues
- $3.6 million in revenue
The company’s biggest issue was being unable to map their supply chain members, particularly farmers. They paid higher prices for high-quality coffee, but they were uncertain whether farmers were getting a better deal. Their goal was to examine whether transparent production information added value. Finally, they wanted to enhance transparency among consumers as well as traceability within their supply chain.
The key objectives proposed by the company were to:
- Understand their farmers
- Monitor every transaction made by their stakeholders
- Provide evidence to support claims
- Present a farm-to-fork story