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The new age transparency in dairy

Increasing dairy consumption and potential health benefits

People adore dairy products and are glad to add them to their healthy diet as they offer plenty of health benefits. Apart from building and maintaining good bones and teeth, dairy products help us maintain heart health, blood pressure, and a healthy weight. Dairy foods are a popular source of nutrients for developing kids and teenagers, as is widely known. Protein, calcium, phosphorus, potassium, vitamins A, D, and B12, riboflavin, and niacin are just a few of the critical vitamins and minerals abundant in dairy products.

What is dairy traceability?

Brands are happy to go above and beyond to bring transparency to the supply chain as consumers admire the companies using traceability. Dairy traceability is the capacity to track the journey of milk and its byproducts from the point of production to the end of consumption. As parties join this shared platform, blockchain also makes it possible to build trust among them. 

Why is dairy traceability important?

Food supply chains have plenty of grey areas, as monitoring and gathering accurate data on supply chains is pretty complex. However, shedding some light on the supply chain is imperative as it helps you strengthen customer bonds as well. 

Food safety is essential in the dairy industry because of contamination and adulteration. It’s important because these issues can lead to harmful, even deadly, consequences if not handled properly. As a dairy producer, you should always ensure that you are following strict guidelines that are set in place to keep them and your customers safe. Establishing a hygienic and transparent supply chain would only be accessible with dairy traceability.   

What are the benefits of dairy traceability?

Product recall, a significant threat in the food sector, has destroyed reputations of many brands. Numerous large-scale food recalls are reported monthly in the US, often with catastrophic results, including severe illness or even death. Blockchain traceability, which enables you to track the product journey and garner accurate product data, helps reduce product recalls and ensures transparency in the supply chain. 

As a brand, using accurate data and insights, you can proactively tackle the challenges of sustainability, production efficiency, regulatory compliance, and risk. For example, tracing a product’s lifecycle can show you how your supply chains are doing and what improvements need to be made. 

How does blockchain technology help with dairy traceability?

Using a blockchain supply chain, parties can more efficiently manage the supply chain by keeping track of information such as price, date, location, quality, certification, and other pertinent details. This data’s accessibility through blockchain technology can improve an organisation’s visibility and compliance concerning outsourced contract manufacturing and strengthen its position as a pioneer in ethical manufacturing. It can also increase the traceability of the material supply chain, reduce losses due to grey market and counterfeit goods, and reduce losses from the black market.

Trace your complex dairy supply chain with ease

Your reputation as a brand might have already been established. Now is your chance to evolve into one of the most admired brands on the planet. Building a hygienic and transparent supply chain with our blockchain traceability will be a cakewalk for you. 

Are you interested in learning more about how an ESG-specialised traceability suite will benefit your business?
Talk to our in-house expert and get a free consultation.

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