Have you ever wondered what goes into the making of your skin care products?
Do you realise that the cosmetic industry contributes to a significant amount of carbon emission?
How would you feel if you could trace the path of your sustainable products and prove the veracity of your claims with cosmetic traceability?
Impact of cosmetic products on the environment
The times have changed, and every person deserves to look their best. Gone are the days when people depended on natural ingredients for skincare and the means of beautifying themselves. Personal grooming essentials are now a booming industry and the need to look good has accelerated like never before, with all men and women alike playing an active role in the social circle. The endless production of cosmetic materials from hair to feet has left an environmental impact that is gruesome and the future generation is left to pay the price for our actions.
The beauty and cosmetics industry is greatly impacting global carbon emissions and, as a consequence, is incredibly harmful to the planet. Palm oil, which is a chief ingredient in most cosmetics, contributes greatly to deforestation, which leaves a threat to several endangered species and causes the destruction of natural habitats. The packaging of cosmetics is often fanciful and the plastic pollution it causes to the environment is drastic. Apparently, the packaging waste generated by the cosmetics industry accounts for around 70% of all waste or 20 billion units annually. Furthermore, the UN environmental agency also issued a warning that by 2050 there will be more plastic in the waters than fish if the trash trend continues.
What can be done to reverse the situation?
People are now aware that protecting the environment and our natural resources is just as important as taking care of our bodies since once resources are used up, they are rarely restored. The educated and information-savvy customers are not just satisfied with claims displayed on products or labels; in fact, need to be told where the product ingredients were sourced from. Claims that products are secure, pure, and sustainable are no longer sufficient; brands must provide evidence, as consumers are curious to get the facts behind their beauty essentials with cosmetic traceability.
What is traceability in the cosmetic industry?
Traceability helps analyze product ingredients and make way for sustainability checks at each stage of production. It is important in many industries, including the cosmetics industry. It might guarantee both the origin of the product and the origin of the raw ingredients. Additionally, it implies giving the correct information to the customer or the end user. Traceability at Cied group enables consumers to do a reality check on sustainable ingredients used, the working conditions under which the raw materials were sourced, the eco-friendly measures taken, and above all, not being carried away by greenwashing claims.
How can traceability be helpful?
Traceability not only helps to deliver the farm-to-face story, but it also makes the purchase worthy enough in terms of sustainable sourcing standards. Traceability can help brands in the following ways:
- It can prove the authenticity of certified ingredients.
- Helps companies to identify and address any issues with their products quickly and efficiently
- Reduces costs associated with recalls or other corrective actions.
- Cosmetic companies can protect their brand reputation, maintain consumer trust and safeguard their business interests.
- The supply chain mapping helps with auditing and compliance procedures.
How to stay ahead in the competitive race and win customer loyalty?
It’s time for more transparency in the beauty industry, and it all starts with companies looking closely at their supply chains and charting the journey of ingredients from farm to face. The cosmetics industry is fiercely competitive, hence maintaining a precise supply chain mapping is crucial to staying ahead of the pack. A transparent supply chain builds a trustworthy pathway for brand loyalty. Traceability also helps consumers hold companies accountable for their sourcing practices. It is an essential means by which brands can protect themselves and consumers from counterfeit products.
How to comply with cosmetic traceability requirements?
The cosmetic industry is one of the most regulated in the world, and it is not surprising that consumers are demanding more transparency and traceability in their products. In order to maintain credibility, companies need to be able to prove where their raw materials come from. This can be done through certification of ingredients or by tracing them back to the original suppliers.
Traceability as a game-changer to brand building and compliance:
Traceability of ingredients is paving the way for the future of beauty, and brands are seizing the chance to forge closer connections with customers through transparency. Even huge companies like L’Oréal have realised the value of transparency, particularly when it comes to ingredient traceability.
Traceability at CIED group helps to prove organic claims and sustainable sourcing standards which eventually make way for compliance.