Water, as we all know, does not have a specific shape, but it does take on the shape of the container. Similarly, traceability does not serve a single purpose. It can be used everywhere, but in various ways.
In our latest podcast episode, we present a leading plant breeding company that invests more in research and development to provide expert services to their customers. The term traceability is frequently used in the context of food safety and supply chain management. Knowing the flexibility of traceability, various industries are investigating how it can be used to their advantage. Have you ever considered the impact of traceability on plant breeding? Let’s see!
In the third episode of the CIED Saga podcast series we’re featuring Jia Yan, Senior Digital Innovation Manager, KWS Group. KWS is a company specialized in seeds. It has been managed independently for generations and operates according to the same standards as farmers: independently, freely, and prudently. This new podcast episode discusses the company’s unbiased approach to future agricultural challenges.
Let’s listen to Jia and learn more about the KWS group and how they invest in research and breeding in a sustainable manner.
Show Notes
1:14 – About the guest and the KWS Group
4:11 – Importance of R&D for a better outcome
5:29 – How KWS is fulfilling the motto, #seeding the future
7:25 – Formula for convincing farmers about the benefits of buying products
8:55 – Can traceability guarantee safety while allowing farmers and consumers to support the model of farming of their choice?
10:52 – How KWS currently stays transparent to their customers
12:05 – Business benefits that large companies like KWS look forward to through traceability
13:19 – Impact KWS does/can make on both the social and environmental fronts
15:04 – Major inputs to strengthen the company’s current global market leadership
17:13 – The most successful companies have strong corporate cultures.
18:54 – Rapid-fire session
CIED Saga, as the name itself suggests, is a series of fascinating stories associated with business, technology, and the journey of entrepreneurs. We aim at bringing the world of technology and business close at hand for the people.
You can subscribe to the CIED Saga podcast on Spotify, Google Podcasts or Anchor.
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Stay tuned for the next episode!